While some fit problems stem from your ever-changing body, others have more to do with the bra itself, complicated endlessly by industry sizing issues, plus the all-important variables of style, fabric,
If you’ve tried bra shopping on your own and still can’t find the one you love, it may be time to call in the professionals. Just think of a bra specialist as a dating service for your breasts. In half the time and with better results, a professional fitter can guide you to the bra that’s just right for you. Unfortunately, many women are uncomfortable talking about their breasts and cringe at the thought of showing a salesperson how they look in a bra. They might imagine getting manhandled by fusty, matronly ladies (who, by the way, probably know their stuff). But you have to understand that salespeople who are accustomed to fitting women for bras are extremely professional. They do this every day. They understand when customers are shy and try their best to make everyone feel comfortable. In lingerie and in life, some things are hard to ask for, but if you don’t put yourself out there, you’ll never get what you want.
elasticity, and personal fit preferences. Just as no two women are alike, neither are any two bras alike. Even if you fill out a 34C demy Cup bra beautifully, you might be swimming in a 34C full coverage bra. Bra sizing is much more than just a numbers game.
If only bra fit were a science, or some-thing women intuitively knew how to do (or learned from their mothers), something like putting on mascara or braiding hair! But bras don’t work that way, in part because they’re always changing. The bras I sold thirty years ago are entirely different from the bras I sell today—and forget about the bras that were sold thirty years before then. To begin with, innovations in fabric have brought us man-made fibers that fit better, feel more comfortable, and breathe like 100 percent cotton. The ideal breast shape has also changed; these days most women want their boobs to look like boobs—not torpedoes or boyish pancakes. Then there’s us—we are a very differently shaped population than our mothers’ generation. Yes, we weigh more. Factor in fewer knowledgeable salespeople . . . well, the challenge is huge.
Every woman knows how it feels to go on a million dates before finding the right man. The same is true for bras. It takes time and patience in a fitting room, and the willingness to go home without getting lucky. But you’ll never find the perfect someone if you don’t look. So, lets get ready to shop.