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Launch the New You


One of the reasons people like to shop at my store is because of the honesty. In addi­tion to a comfortable environment, they receive expert advice that is forthright. Customers trust that they’re not going to get an “Oh, yeah, it fits you well” from me, or any of my staff. I’m more likely to say “Take it off!” Then I’ll bring something else, asking sweetly, “Why don’t you try this?”

I know that not everyone can make it to my shop, but with this book, you have everything you need to know about the state of undress—and underdress. This flirt-in-training manual will take you through all the assorted little somethings to help you change your life, your looks… and maybe your luck. Just like I do with my customers, we’ll start by finding you a bra that finally fits and go from there. You’ll get the lowdown on panties. The secrets of shapewear. Some highlights of hosieiy. Discover the things that make men break out into a sweat when they come to the store. Learn how to make lingerie last— and when to say good-bye. These tips and tricks are not just for movie stars and models, but for mere mortals too. I’ve had many first-time lingerie customers walk out of my store as converts, thrilled to leave in comfort and confidence. I’ll you how to get that feeling; I’ll take you there and lay it bare. I hope that you walk away from these lessons in lingerie feeling sexy, strong, and ready to say “Okay, world, here I am.”

Bare Truth

The origin of the word lingerie comes from the French word linge, referring to linens. Bedclothes and undergarments were once made out of the same fabrics, with the same techniques and embellishments, and were often laundered together. Indeed, for the underclass of certain periods, underwear was often made out of old bedsheets that had become worn and soft. What one wore under the covers evolved into what one wore under clothing. A woman often slept in her camisoles and che­mises, which served double-duty by being the thin protective liner under stiff and scratchy corsets, bustles, hoops, and dresses.

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